Why FUJIFILM produce cosmetics? (Optical Analysis and Control Technology)


Our aim was to improve the quality of the film and make the beautiful picture.
This 80 years research and development was connected to make "beautiful skin".
Here we introduce our own 4 technologies to connect between photographic film and skin care in future.

Fujifilm’s Optical Analysis and Control Technology

Photographic film technology

Improve the optical analysis technology to make photographs look eautiful.

Photography is about capturing light and recording the information. To make it look more beautiful, we need to analyze light and control it.

Fujifilm has conducted 80 years research  from the establishment to challenge on ‘skin tone reproduction technology’. 

And we are applying the exclusive study into making cosmetics and regenerative medicine field as well. 

Application to the human skin

Make the skin look more beautiful by controlling light.

Similarly to photography, it is light that makes the skin look beautiful.

To achieve beautiful skin tone, it is essential to control the color and angle of light that bounces off the skin surface.  

Fujifilm is applying the optical analysis and control technology fostered in the photographic business to the field of base makeup.  Lights, constantly changing according to weather, 

time of day and scenes, are controlled to create the most attractive impression for the skin.

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